Digital assistants that provide personalized recommendations via online or mobile

Bots can extract data from the customer relationship management (CRM) system, inventory management system, and point-of-sale system to provide personalized recommendations to the shopper, through virtual agents on the retailer’s website or through a mobile app.By providing personalized recommendations, retail businesses can increase sales and improve the customer experience by providing tailored recommendations that are relevant to the shopper’s interests and past purchases.

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