Bots can validate and update any scheduled pricing changes or even generate a dynamic price based on pre-set business rules and/or competitor pricing. The bot then automatically updates the prices across different channels (e.g., in-store, online) and customer touch points (e.g., product catalog, e-commerce website, advertisements, etc.) to ensure that they are consistent and accurate.This improves the product sales, increases the efficiency and accuracy of the business operations. It ultimately improves the customer experience by providing consistent and accurate pricing information.