With Robotic Process Automation, you can automatically verify reward points, purchase and ship rewards based on your rewards system. It can also monitor special days like Anniversaries and send out gifts.
This is usually done by a Customer loyalty team that monitors the redemption requests and may also monitor for anniversaries. The team members then purchase the rewards and gifts and have them shipped to the customer.
With a digital assistant monitoring and sending out the appropriate gifts to respective customers, the team can focus on managing the customer relationships.
Here is a demo from Kofax of the automation.
