Use intelligent automation to set up a system that automatically extracts customer information and preferences from one system and updates it in other systems. For example, if a customer updates their contact information in the loyalty program, this information can be automatically transferred to the CRM system as well.This helps to ensure that all customer interactions, whether online or in-store, are based on accurate and up-to-date information. It also reduces the risk of errors and inconsistencies, which can lead to a better overall customer experience.
