GPT can assist in email marketing content generation by using customer data and behavior to create personalized and relevant content. RPA and IDP tools can be used to extract data, analyze customer behavior, and generate this draft content automatically.
However, it is important to be cognizant of the risks of toxic content. So the content should be considered as a draft. This has to reviewed and approvde by people. They can also ensure that the content is not too promotional and providing valuable content to the customers.
The benefits of this automation include improved open rates, increased click-through rates, and reduced manual effort.
