No-code is the name of the game in enterprise software, and today a startup called Ushur that has built a platform for any business to create its own AI-based customer communication flows with no coding required is announcing some funding to help fuel its growth.
The startup has picked up $25 million in a Series B round of funding led by Third Point Ventures (the fund founded and led by activist investor and hedge fund supremo Daniel Loeb), with previous investor 8VC (Joe Lonsdale’s fund) also participating. It brings the total raised by Ushur to $36 million.
Ushur is not disclosing its valuation but it’s growing fast. As a mark of how it is doing, the startup is currently focusing on the insurance sector (a big one when it comes to speaking with customers and amassing data during the conversation) and it counts Aetna, Irish Life, Tower Insurance, and Unum among its customers building chatbots (dubbed Virtual Customer Assistants by Ushur), automated email response flows (branded SmartMail), and tools to help customer service agents serve people more quickly (Flowbuilder). It has APIs for those who need them, with integrations into Slack, ServiceNow, Salesforce, and Jira, and works in 60 languages (not just English).
It’s now widening the net to also target financial services and telecoms companies, with the plan being to use the funding primarily to expand Ushur’s sales and marketing to keep growing its business after seeing a rise in demand during the Covid-19 pandemic, CEO and co-founder Simha Sadasiva said in an interview.
“For every dollar, you spend on RPA tool you have to spend $3-4 more to deploy it so we are very competitive,” Sadasiva said. One email service developed by Irish Life for its agents reduced typical inquiry processing times from between 3 hours – 2.5 days to “less than a second” with 40% fewer resources, the company claims.
To be clear, these are not off-the-shelf pieces of software but flows that are customized by the customers based on what they need and then powered by natural language processing (which is also baked in behind the scenes).
“They’re right at the intersection of some of the biggest developments in enterprise software,” said Third Point Ventures Managing Partner Robert Schwartz in a statement. “Automation that feels personal yet delivers tremendous efficiencies to the enterprise. No-code design that allows customers to get to deployment and benefit easily and incredibly fast. Customer experiences that actually favor the customer. And they’re doing an incredible job with execution.”