Analysts tell Business Insider that a heavier investment in RPA would be a smart move for Salesforce, which “is going to want to keep up and accelerate faster,” said Dan Newman, an analyst at Futurum Research.
“It would make sense that they would be looking for a pretty high profile acquisition, given that they had to adjust their revenue guidance, like every company did, because of COVID,” said Dan Elman, an analyst with Nucleus Research. It would help Salesforce “recover the year” and boost their growth numbers in the long term, he added.
“It would definitely be a growth opportunity for Salesforce, enabling them to accelerate for customers, the bot capabilities that they’ve already made an investment in Einstein,” said Rebecca Wettemann, an analyst at Valoir. Einstein is Salesforce’s artificial intelligence tool, embedded in all its apps.
The ultimate goal is all about making customers stick around, Newman said.
The probable candidates include:
- Automation Anywhere: Automation Anywhere’s technology would complement, but not compete, with what Salesforce is already doing
- UiPath: Investors will be looking for an exit soon, either by public offering or acquisition
- Pegasystems: Pegasystems and Salesforce do have some “competitive overlap” but it would enable Salesforce to expand its portfolio
Business Insider has ten of them. Read more below (paywall)
