Automation software provider Netcall has acquired Automagica, a Belgium-based provider of AI-powered robotic process automation (RPA) software, the two companies say. Financial terms were not disclosed.
The deal reinforces one of the hottest buyout trends in the enterprise software market. Indeed, technology companies, software companies and private equity firms have been busy acquiring RPA tool providers in order to cash in on the fast-growth market. Recent RPA buyers have included IBM, Microsoft, and private equity firm Thoma Bravo’s portfolio companies.
Demand for RPA software is surging. Global RPA software revenue is projected to reach $1.89 billion in 2021, up 19.5% from 2020, according to Gartner.
Automagica’s RPA solution has been rebranded as Netcall Liberty RPA. The overall Liberty platform supports low-code, RPA, chatbots, digital messaging and contact center solutions, the buyer says. “By embedding RPA capabilities in the Netcall Liberty platform, business users are empowered to automate even the most tedious and manual processes on any screen,” the buyer adds.
Netcall, based in Hemel Hempstead, United Kingdom, serves roughly 600 organizations.