JIFFY.ai, the brand name of Paanini, uses robotic process automation (RPA) and machine learning and artificial intelligence to help companies automate tasks that are usually performed manually, making operations more time and cost efficient. Its platform also includes a design studio for no-code application development, and a configurable analytics dashboard to monitor automated processes.
JIFFY.ai’s largest equity shareholder is its non-profit organization, Paanini Foundation, which was created to provide job training and placement programs for people whose positions are displaced because of RPA and other automation tech. According to a report last year from Gartner, RPA is the fastest growing enterprise software market, and the research firm also predicts that by 2024, low-code application development will be responsible for more than 65% of app development activity.
The company’s new funding will be used for its research and development operations and to scale its sales and marketing, with plans to expand in the United States, Europe and Southeast Asia.
When asked how JIFFY.ai differentiates from other RPA providers, Sivadasan said “legacy RPA providers focus on a narrow range of process automation, heavily focused on the front end and data entry, and selling bots which require extensive upkeep and management. Our platform allows enterprises to not only deploy and manage process automation centrally, but our customers can design applications with simple drag and drop setup, resulting in transformation of the processes, rather than simply extending the life of legacy technologies.”
He added that JIFFY.ai’s platform “is the only context-aware system on the market, capable of recognizing mistakes and discrepancies in documents like loans, claims and invoices, and resolving them through the system’s self-learning capabilities.”