Celonis is moving from process mining, which helps companies understand process problems, to automated actions, which can help resolve them, with the release of its Execution Management System.
“Every business operates at a certain capacity, but today most people don’t even know what their capacity is,” he said. “With Celonis, we have the ability to measure and find out what the capacity is today, but also to unlock it and unleash it with the Execution Management System.”
“Take order-to-cash processes, for example. Some organizations can have 15,000 or 20,000 variations in that process,” he said. “This is not created by people; it’s created because you have multiple systems involved in every process. The Execution Management System is designed to sit on top of a company’s IT landscape, identify what’s going on and then optimize the execution across these processes.”
The Execution Management System has real-time connectors to core enterprise applications, including SAP, Oracle and Salesforce, as well as task mining technology that picks up user interaction data from desktop processes in applications like Outlook. All of that process data is then fed into the Celonis process mining engine, which identifies process performance; the Execution Management System engine then takes the insights and can execute actions across the systems, Rinke said.
Integromat acquisition adds automation engine
“Integromat has a very easy-to-use automation tool that’s able to automate processes across hundreds of different apps,” Rinke said. “They have 500 apps in their portfolio, and they have a development workbench where you can build your own app connectors.”
Integromat’s technology will be fully integrated into the Execution Management System’s engine, but will also remain available as a standalone product, he said.
Automation needs to be measurable
“[Celonis] customers typically begin with process mining and monitoring, but at some point, they realize they can leverage the information they’re getting from the monitoring to take action,” she said. “Celonis built EMS to provide both a platform to build custom solutions and packaged solutions to make it easier for customers to use instead of custom building their own, so all of this is well-timed.”
“Improving operations in a measurable way is exactly what EMS is designed to do,” she said. “Given that their customers are already building these solutions on their own, it makes sense that they will be interested in EMS. It’s a pretty huge market opportunity at its earliest stage.”